The slow fashion movement emerged as a conscious response to growing concerns about the negative impacts of the fashion industry, namely excessive consumption, poor working conditions, and environmental damage caused by the fast fashion model.

Unlike this, slow fashion promotes ethical production, the durability of garments, and respect for the environment and the people involved in the entire production process.

In Portugal, this concept has been gaining more and more followers. National brands are investing in sustainable materials, local production, and timeless designs, encouraging consumers to make more responsible and conscious choices. Buying less, but better.

Adopting slow fashion is not just a consumer choice, but a change in mindset. It means valuing the origin of clothing, supporting fair trade, and reducing textile waste.

By doing so, each of us contributes to a more balanced and fair future.